HubSpot freelancer: direct consulting, no agency middlemen
You’re looking for a HubSpot freelancer who does the work personally. No salesperson on the intro call, then a junior on the implementation. I’m Lorenz, a HubSpot consultant and freelancer for B2B companies that take their CRM seriously.
What a HubSpot setup looks like when it’s done right.
- Meaningful, fully automated reporting. With numbers you can trust.
- Leads are cleanly attributed to the right marketing campaign.
- Sales knows the marketing message. Marketing gets feedback on lead quality.
- Recurring customer questions don’t have to be answered from scratch every time.
- Complete clarity in your sales pipeline.
What I do for you
I help B2B companies set up HubSpot so it delivers its full value. In practice, that means:
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CRM setup and data migration
Clean contact and deal structures, properties that make sense, and none of the duplicates that pile up over time.
More on HubSpot implementation -
Sales pipeline setup
Stages, automation and a follow-up system built around your sales process.
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Marketing automation
Lead nurturing, follow-up sequences, marketing reports and dashboards.
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HubSpot onboarding
A structured start for teams that are just rolling out HubSpot.
More on HubSpot onboarding -
Optimize existing setups
Audit, clean up, build on.
More on HubSpot consulting -
Integrations and API
Whatever HubSpot can’t do on its own, I connect to your other tools through the HubSpot API.
More on the HubSpot API
How I work
You always talk to me, not to a project manager who relays messages. I work in short cycles with clear results and transparent status updates.
We start with a structured kickoff where I learn how your sales and marketing really work today. Based on that, I design a HubSpot concept that fits your process. Not an off-the-shelf package that gets adjusted after the fact.
How I’m different from a HubSpot agency
Agencies promise a custom approach and deliver standard packages. The experienced person shows up for the sales pitch, and a junior handles the implementation. You pay for overhead that has nothing to do with your project: sales salaries, account management, office rent.
When you work with me as a freelancer, you have access from day one to the person who actually does the work. No handoffs, no surprises.
The detailed comparison: agency or freelancer?Who I’m the right partner for
I prefer to work with B2B companies of 5 to 100 employees that
- are introducing HubSpot and want to get it right from the start,
- already have HubSpot but feel like they’re only using 30% of it,
- had an agency and realized senior expertise was missing,
- don’t have the capacity in-house but don’t want to hire a black box.
If that sounds like you, let’s talk. The first call is free and takes 30 minutes.
Let’s talkHow much does a HubSpot freelancer cost?
It depends on the scope. After the intro call, you get a concrete proposal with scope, timeline and price. The main factors are the number of hubs, the complexity of the automation, the amount of data to migrate and whether training is included.
On top of that come the HubSpot licenses themselves. I don’t sell those, and I only recommend a more expensive plan when it pays off for you.
What does HubSpot really cost?- Basic onboardingCRM setup, pipeline, one or two automations, team training
- €3,000 to €6,000
- Full implementationwith data migration, multiple hubs and automation
- €5,000 to €15,000
- Compared to an agencybecause there’s no agency overhead built in
- 30 to 50% less
What my clients say
Lorenz set up our HubSpot completely from scratch in just two weeks. Fast, structured and tailored to our needs. From the first conversation to the finished setup, communication was clear, reliable and on equal footing. We are absolutely thrilled with the result and look forward to continuing to work together!
Translated from German
Korbinian BaarManaging Director, TGAcode GmbH Before working with Lorenz, we worked with an agency and weren’t happy with the result. Lorenz helped us finally get real clarity back into our HubSpot reporting, and above all built the processes so that our sales reps hardly have to log anything by hand anymore.
Translated from German
Roman Lee ÖzevinManaging Director, LeeFinance Real Estate GmbH 
Hi, I’m Lorenz.
I’ve worked with HubSpot every day for more than 6 years.
Before going independent, I helped two companies grow from around 15 to more than 60 employees within a few years, with annual revenue in the eight figures. In my last role I was responsible for all automation, the sales processes, the AI strategy, tracking, reporting and a lot more.
Today I help small and mid-sized businesses get similar results.
Frequently asked questions about hiring a HubSpot freelancer
What exactly does a HubSpot freelancer do?
A HubSpot freelancer handles the implementation, configuration and optimization of your HubSpot system. That ranges from the initial CRM setup and pipeline structure to complex automation and reporting. It also includes migrating data from your previous systems, training your team and ongoing optimization after go-live. Unlike with an agency, you work directly with the person who knows the system.
What does working together look like?
We start with a free intro call where I listen to where you stand today and what you want to achieve. Afterwards you get a concrete proposal with scope, timeline and price. Implementation is iterative, with short feedback cycles and clear milestones. No drawn-out waterfall process.
Which HubSpot hubs do you work with?
Marketing Hub, Sales Hub, Service Hub and Operations Hub. My focus is on Sales Hub and Marketing Hub, meaning pipeline, deal management, sequences, email automation, lead nurturing and workflows. For B2B companies, that combination has the biggest impact.
Do you also work with existing HubSpot setups?
Yes, that’s actually a common starting point. Many companies already use HubSpot but are far from getting the most out of it. A structured audit shows where the biggest levers are. Small changes often make a big difference.
How much does a HubSpot freelancer cost?
It depends on the scope. A structured basic onboarding with CRM setup, pipeline, one or two automations and team training costs €3,000 to €6,000. A full implementation runs between €5,000 and €15,000, depending on scope. A freelancer is typically 30 to 50 percent less expensive than an agency, because no agency overhead is priced in. What the HubSpot licenses themselves cost is covered in my guide “What does HubSpot really cost?”.
How soon can we start?
Usually within 3 to 10 days of the intro call. Send me a quick note about what you have in mind, and I’ll get back to you within 24 hours.
More on HubSpot
- HubSpot implementationCRM setup, data migration, pipeline
- HubSpot onboardinggetting your team started
- HubSpot consultingaudit, clean up, build on
- Automation & AIworkflows beyond HubSpot
- HubSpot APIwhat HubSpot can’t do on its own
- What does HubSpot cost?pricing, required onboarding, saving
- Agency or freelancer?an honest comparison
More revenue from the right HubSpot setup.
I set up your HubSpot so it delivers its full potential in your business. Whether you’re just getting started or have been using HubSpot for years. In a free 30-minute intro call, we take a look at your situation.
Available times
The calendar is provided by HubSpot. Data is only sent to HubSpot once you open it.
Rather ask a quick question first?
Send me a message. I’ll reply within 24 hours.
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