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HubSpot pricing: what does it really cost?

HubSpot’s pricing page shows prices per seat. What a company ends up paying, though, depends on the number of users, the plan, onboarding and setup. You’ll find all of it here in one place. I’m not a HubSpot partner and I don’t sell licenses.

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As of October 21, 2026, source: hubspot.com/pricing. Prices and promotions change, so check the current pricing page before you buy.

HubSpot pricing plans 2026 at a glance

HubSpot now sells sales, marketing and service as one platform, priced per seat. These are the four plans with US prices in dollars.

What’s included in each HubSpot plan

A selection of key features from HubSpot’s comparison table. Each plan includes everything in the plan before it.

FeatureFreeStarterProfessionalEnterprise
Manage contacts, companies, deals and activities included included included included
Data sync with dozens of apps included included included included
Route incoming tickets to the right team included included included included
Simple automation, including right from records not included included included included
Segments and email campaigns not included included included included
Calling, AI meeting recording, website chat not included included included included
Email and chat support not included included included included
Build and run advanced automation not included not included included included
Create custom reports not included not included included included
Create objects specific to your business not included not included included included
Identify and merge duplicate records not included not included included included
Sequences: automate outreach, follow-up and tasks not included not included included included
Help desk and knowledge base not included not included included included
Test changes with a sandbox account not included not included not included included
Organize teams across levels, control access to data not included not included not included included
Connect multiple HubSpot accounts not included not included not included included

Costs that are easy to miss on the pricing page

The seat price is only part of the bill. These five points also decide what you end up paying.

Required onboarding fee
For Professional and Enterprise, HubSpot requires you to buy onboarding. The amount isn’t listed with the plan prices. Starter doesn’t require onboarding.
User limits
The free plan allows up to 2 users, Starter up to 10. From the 11th user on, you need Professional.
Promotional price
The $7 for Starter is a limited-time 65% discount. Without it, the math puts the price at $20 per seat per month.
HubSpot Credits
AI agents and certain features, such as automation and bulk email, use up credits. Your included credits expire every month, and anything beyond them costs extra.
Setup
Paying for seats doesn’t set anything up. Your pipeline, properties, workflows and migrating old data all take time, whether your own team does it or an outside provider.

Cost examples: what a team pays per year

Seat costs only, at list price and billed annually. No onboarding, no extra credits, no taxes.

With six users, Professional costs almost 13 times as much as Starter at the promotional price, and 4.5 times as much as Starter without the discount. The required onboarding comes on top. So before any upgrade, ask which feature you really need and whether there’s another way to get it.

How to pay less for HubSpot

Six levers to check before you make any licensing decision.

What professional setup costs

Setup comes on top of the license. These are my price ranges. You get an exact proposal after the free intro call.

From working with TGAcode

TGAcode

Lorenz set up our HubSpot completely from scratch in just two weeks. Fast, structured and tailored to our needs. From the first conversation to the finished setup, communication was clear, reliable and on equal footing. We are absolutely thrilled with the result and look forward to continuing to work together!

Translated from German

Korbinian BaarManaging Director, TGAcode GmbH
Lorenz Ritter von Stein
Lorenz Ritter von Stein at his desk with a laptop

Hi, I’m Lorenz.

I’ve worked with HubSpot every day for more than 6 years.

Before going independent, I helped two companies grow from around 15 to more than 60 employees within a few years, with annual revenue in the eight figures. In my last role I was responsible for all automation, the sales processes, the AI strategy, tracking, reporting and a lot more.

Today I help small and mid-sized businesses get similar results.

More about me My LinkedIn profile

Frequently asked questions about HubSpot pricing

How much does HubSpot cost per month?

Billed annually, Starter currently costs $7 per seat per month (limited-time discount), Professional $90 and Enterprise $175. Billed monthly, it’s $10, $100 and $175. The free plan costs nothing. As of October 21, 2026, source: hubspot.com/pricing.

Is there a free version of HubSpot?

Yes. The free plan allows up to 2 users and includes the core CRM features: contacts, companies, deals, activities and tickets. For more users or automation, you need a paid plan.

Will HubSpot Starter pricing stay at $7?

The $7 is a limited-time 65% discount for annual billing. Without the discount, the math puts Starter at $20 per seat per month. Starter allows up to 10 users.

Do I have to pay a HubSpot onboarding fee?

For Professional and Enterprise, yes: HubSpot requires it when you buy. For Starter, no. HubSpot doesn’t list the amount with the plan prices.

Is HubSpot Professional worth the price?

If you have more than 10 users, or you need features like advanced automation and custom reports directly in HubSpot every day, often yes. If it comes down to one or two features, check first whether the HubSpot API and external automation will do the job.

What are HubSpot Credits?

Credits are HubSpot’s billing unit for AI agents and certain features such as automation and bulk email. Every paid plan includes a monthly allowance: Starter 5,000, Professional 10,000, Enterprise 15,000. Unused credits expire at the end of the month. You can buy more in packs or pay as you go.

How much does HubSpot setup cost?

With me, a structured basic onboarding runs €3,000 to €6,000, and a full implementation with data migration and several workflows runs €5,000 to €15,000. The intro call is free. Afterwards you get a proposal with scope, timeline and price.

More on HubSpot

Let’s look at your HubSpot costs.

In a free 30-minute intro call, we look at your plan, your users and what you really need. Afterwards you’ll know whether an upgrade pays off or whether there’s a cheaper way.

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